Overview
With prior experience in the racing industry, I was excited to take on this freelance project, designing the brand identity and website for Girl Power Racing Club.
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The club’s mission is to create a welcoming space where women can explore their passion for racing and be part of a supportive community that celebrates women in the sport. To reflect this vision, the client wanted a brand inspired by racing silks in pink and dark navy.
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Additionally, I had the opportunity to incorporate my own photography, adding a personal touch to the brand.
Services
Logo/ Brand Identity/ Website/ Marketing Material/ Photography
Results
I crafted a visual identity that was distinctly female-focused while ensuring the racing club maintained the credibility of a serious competitor in the industry—rather than appearing as a fleeting trend. The strong brand presence helped the client gain the support of over 100 women eager to join the club as members.
